Report: 85% of iPhone 6 Buyers Are Repeat iPhone Customers
Data from 5,703 shoppers on the weekend of Sept. 12-14 from Slice Intelligence found 85% had previously bought an iPhone. About two thirds were upgrading from either an iPhone 5 or an iPhone 5S:
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Those percentages may change. Opening weekend is likely to draw more repeat customers than casual users on other platforms, who might be waiting for the initial product reviews from the press and fans. Apple has also reached out to Android fans with this site designed to help such customers as they move data from their old phones to an iPhone 6 or 6 Plus.