Why Happy Employees Are Your Key to Successful Branding

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the success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too: 1. The space your customers and employees are in matters. You know right from the get-go Peace, Love & Little Donuts is not an ordinary doughnut shop. Beyond its fun doughnut flavors including maple and bacon, crushed Oreos, blueberries and M&M’s, the shop itself is a joy to be in. You’ll find a psychedelic décor, tie-dye staff shirts, 70’s music playing loud and the tagline “Feed Your Inner Hippie” on display.

2. Don't compromise the quality of your product.

All day every day, Peace, Love & Little Donuts is making fresh doughnuts. Their doughnuts are small, which also sets them apart from other doughnut shops. You’ll never find regular-size doughnuts in the place, nor will you find a day-old doughnut section.

While the shop gets orders by the hundred from area businesses, they have had on occasion, to turn down big orders that can't be made and delivered on the same day because they don't want to compromise the quality of their product.

3. Make employees happy and they'll do the same for customers. Hiring is not easy for any business, especially if most of your employeesare hourly part-timers. Peace, Love & Little Donuts hires students from local colleges and universities seasonally. While the college student workforce isn’t known to be the most reliable, the company goes out of the way to show employees they respect them. After all, a happy employee leads to a happy customer.


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