TAG Heuer's luxury smartwatch runs Android Wear and costs $1,500

Android Wear smartwatches are going high-end starting with TAG Heuer's Connected smartwatch.

The Swiss luxury watch maker officially unveiled the Android Wear-powered smartwatch in New York City on Monday, following teases from earlier this year.

"It's a milestone for the swiss watch industry," CEO Jean-Claude Biver proudly announced. "I have been wearing the watch for three weeks. Never has anyone said you have a connected watch because it doesn't look like a connected watch."

Like many of the top Android Wear smartwatches available, the Connected features a round-faced display. It's 46mm in diameter and the screen is quite bright.

The Connected is constructed of grade 2 titanium, an ultra-light and scratch-resistant metal, often reserved for premium products. TAG Heuer says the material is more scratch-resistant than gold and steel. It's also IP67 water-resistant.

The smartwatch comes with a standard black rubber strap, but will also be available in six colors including blue, red, green, orange, white and yellow.