Google's new Chromecast vs. Apple TV, Amazon Fire TV and Roku 3

Google's Chromecast dongle was something of a runaway hit and now there's a brand new one.

The new Chromecast has a revamped design that's not just more attractive, but also fits better into those crowded HDMI ports on your HDTV. It also now comes in three colors — red, yellow and black.

SEE ALSO: Amazon's new 4K-ready Fire TV could smoke the new Apple TV

At $35, the new Chromecast is still the cheapest way to turn smarten up your TV with Internet-streaming content. But how does it compare to the what everyone else is offering? Can you get away with just the new Chromecast instead of ponying up for pricier full-blown set-top box?