You learn by doing and by falling over

when we entered into business – a bunch of kids learning on the spot. We didn’t adhere to a well-trodden path; we ignored the guidelines and found our own path. This ‘strategy’ served us well, because we soon realised that you don't learn to walk by following rules, you learn by doing and by falling over.

failure enables you to learn, grow and perfect your methods.

In fact, failure is one of the secrets to success, since some of the best ideas arise from the ashes of a shattered business.

We are all capable of achieving great things, however too many people are scared of failing, so they follow rules. But the rules don’t guarantee success, because there is no recipe for success.

Think about the world’s most prominent and pioneering brands, like Apple or Google; these companies have each taken a unique approach to business, to deliver standout products and grow huge global followings.